• Marshall McLuhan, “The Medium is the Message” (1964) 
  (Note: read only this essay. The PDF also includes another essay)

• Walter J. Ong, Orality and Literacy: The Technologizing of the Word (1982) 
   (alternative URL for archived version) | (plain-text archived version)

  Read the following pages:

  • 17-27
  • 29 (read the discussion of Marshall McLuhan on this page)
  • 31-66

• [Continued from previous class.]

• Plato, Myth of Theuth on the invention of writing (short excerpt from Plato’s Phaedrus)
• Walter Ong, Orality and Literacy: The Technologizing of the Word (1982), pp. 77-103 
• Alberto Manguel,
  • “The Silent Readers”, from his A History of Reading (1996)
  •  “How Pinocchio Learned to Read”, open-access version of essay from his A Reader on Reading (2011), read only pp. 1-9 

• Distracted Reading
  • Nicholas Carr, “Is Google Making Us Stupid?” (2008)
  • Paul La Farge, “The Deep Space of Digital Reading” (2016)
  • N. Katherine Hayles, Unthought: The Power of the Cognitive Nonconscious (2017), pp. 9-14
• “Distant Reading” and Data Mining
  • Jean-Baptiste Michel, Erez Lieberman Aiden, et al., “Quantitative Analysis of Culture Using Millions of Digitized Books” (2011)  [paywalled; UCSB students have free access through the campus network or from off-campus through the UCSB VPN or Library Proxy server]
     Alternative sites/versions of the article: site 1 |  site 2 |  site 3 (figures at end of article in this version)

• Familiarize yourself with the following three artist’s books (for a definition of “artist’s book,” see Wikipedia article):
  • Agrippa: A Book of the Dead, an artist’s-book created in 1992 by Kevin Begos, Jr., Dennis Ashbaugh, and William Gibson. The work is documented on The Agrippa Files, which was created by UCSB English Dept. faculty and students in 2005.
    Read the following pages on The Agrippa Files site to learn about the artist’s book. (Note: the site is useable without the Flash reader that some of its pages originally featured) :
    • Introduction
    • Description of the book and photos of selected pages
    • Description and information about William Gibson’s poem on the diskette in the book
    • Prof. Liu’s discussion of the diskette and code in the book (Alan Liu, “Cracking the Agrippa Code: How the Disk Worked”)
    • Also be sure to read the full text of the William Gibson’s poem on the writer’s official sit
  • Shelley Jackson
    • “Snow” (2014-) (story/poem written in the media forms of snow and Instagram) (Note: if you have an Instagram account, you can keep scrolling down to the beginning of the poem, but even without an account you can see enough to get a sense of the nature of the work.)
    • Scott Rettbert and Shelley Jackson, “Room for So Much World: A Conversation with Shelley Jackson” (2019) (Read the first half of the interview related to “Snow”)
  • Danny Cannizzaro and Samantha Gorman, Pry (2014)
    • Trailer video preview of Pry, a novel in the form of an Apple iOS app for iPad (Note: you do not need to buy the iOS app; it will be shown in lecture)

• Claude E. Shannon, “The Mathematical Theory of Communication,” pp. 3-6 (1948)
• Warren Weaver, “Recent Contributions to the Mathematical Theory of Communication” (1949)
   (Alternative site/version)

• Vannevar Bush, “As We May Think” (1945) (read the editor’s introduction, and then sections 1 and 6-7 of Bush’s article)
• Paul E. Ceruzzi, A History of Modern Computing (2003), pp. 13-36, 44-45
• Martin Campbell-Kelly and William Aspray, Computer: A History of the Information Machine (1996), pp. 233-58

• Martin Campbell-Kelly and William Aspray, Computer: A History of the Information Machine (2003), pp. 283-97
• Richard T. Griffiths, “From ARPANET to World Wide Web” (2002)
• National Center for Supercomputing Applications (NCSA), “Beginner’s Guide to HTML,” Part I (2001)

• Digital “New Media”
  • Lev Manovitch, The Language of New Media (2001):
    • pp. 18-48 (this starts at p. 30 of the PDF file: the section titled “What is New Media?”)
    • 218-28 (this starts at p. 134 of the PDF file)
• “Web 2.0”
  • Tim O’Reilly, “What is Web 2.0” (2005), read only the first Web page of this article (which has a total of five Web pages)

• Thomas Pynchon, The Crying of Lot 49 (1965) — read at least to page 88 by today’s class.
  (Print book) (Please purchase from an online vendor or through the UCEN Bookstore. See info on specific editions and ordering options.)
• Optional readings:
  • Help on the concept of entropy; see also this fun 4-minute video
  • History of (and recent work on) “Maxwell’s Demon”
  • About English Renaissance “revenge tragedies”
  • About the Thurn & Taxis family and postal system

• Thomas Pynchon, The Crying of Lot 49 (1965) — finish rest of the novel. (Print book) 

• Thomas Pynchon, The Crying of Lot 49 (1965) — finish rest of the novel. (Print book) 

• Thomas Pynchon, The Crying of Lot 49 (1965) — finish rest of the novel. (Print book) 

No lecture or sections today so students can take the online midterm exam.

• “Scientific Management” (The Original “Smart Work”)
  • Frederick Winslow Taylor, Principles of Scientific Management (1911)
    • Chap. 2; read only first 14 pages of the PDF.
    • Excerpt on bricklaying
• “Knowledge Work” (Today’s Smart Work)
  • Joseph A. Schumpeter, Capitalism, Socialism and Democracy (1942), pp. 82-84 (on “creative destruction”)
  • Shoshana Zuboff, In the Age of the Smart Machine: The Future of Work and Power (1988), pp., 3-12
  • Joseph H. Boyett and Henry P. Conn, Workplace 2000 (1992), pp. 1-45 
  • Peter Senge, The Fifth Discipline (1990), pp. 3-14

• William H. Davidow and Michael S. Malone, The Virtual Corporation (1992), pp. 1-19, 50-66, 184-205, 214-16
  
• Wendy Brown interviewed by Timothy Shenk, “What Exactly is Neoliberalism?” (2015)
• Manuel Castells, “Materials for an Exploratory Theory of the Network Society” (2000)
  (read only the abstract and the two sections titled “The Network Society: An Overview” and “Social Structure and Social Morphology: From Networks to Information Networks” on the pages numbered 9-17)

• Early “Cyberlibertarianism”
  • John Perry Barlow, “A Declaration of the Independence of Cyberspace” (1996)
  • Richard Barbrook and Andy Cameron, “The Californian Ideology” (1996). (Optional: for fun, read Louis Rossetto, Rebuttal of the Californian Ideology, 1998)
  • Critical Art Ensemble, “Electronic Civil Disobedience” (1996) (read only the main essay, not the appendices)
     alternative site that works in iOS Safari browser (the essay is the first chapter of the whole book by the CAE at this site]
  • Jodi (network artist pair): home page. Click around and see what you can understand about this page and its subpages. (Info about Jodi)

• Donna J. Haraway, Excerpts from “A Cyborg Manifesto” (1985), chapter 8 in her book Simians, Cyborgs, and Women: The Reinvention of Nature (1991)   — The PDF contains the whole book. Read only following excerpts from the “A Cyborg Manifesto” chapter in the book:
  • pp. 149-155
  • pp. 161-165
  • pp. 170-173
  • p. 181

• William Gibson, Neuromancer (1984)
  (Print book) (Please purchase from an online vendor or through the UCEN Bookstore. See info on specific editions and ordering options.)
  • For the best understanding of Professor Liu’s lectures, read half the novel by this class if you can.

• William Gibson, Neuromancer (1984) (Print book) 
  • For the best understanding of Professor Liu’s lectures, finish the novel by this class if you can.

• William Gibson, Neuromancer (1984) (Print book) 
  • Finish the novel by this class if you have not already done so.

• William Gibson, Neuromancer (1984) (Print book) 
  • Finish the novel by this class if you have not already done so.

• William Warner, Kimberly Knight, and UCSB Transliteracies History of Reading Group, “In the Beginning was the Word: A Visualization of the Page as Interface” (Note: the original Flash animation, which was interactive, is no longer viewable because the Flash program reached “end of life” at the end  of 2020 and is no longer supported in current browsers and operating systems. View instead the MP4 video version, or download the AVI or WMV video versions.)
• Yin Liu, “Ways of Reading, Models for Text, and the Usefulness of Dead People” [PDF or HTML] (2013)
• Michael Witmore, “Text: A Massively Addressable Object” (2012)
• Wikipedia, “Markup Language” (read just for the main concepts, not the details)
• Alan Liu, “Transcendental Data: Toward a Cultural History and Aesthetics of the New Encoded Discourse” (2004) (read only pp. 49-57)

• Ted Underwood, “Seven Ways Humanists Are Using Computers to Understand Text” (2015)
• Ryan Heuser and Long Le-Khac, “A Quantitative Literary History of 2,958 Nineteenth-Century British Novels: The Semantic Cohort Method” (2012)

• David M. Blei, “Probabilistic Topic Models” (2013) — (read only to end of p. 79, before the math begins)
• Ted Underwood, “Topic Modeling Made Just Simple Enough” (2012)
• Andrew Goldstone’s interface for exploring topic models. The Signs model has some extra, later-developed features. Especially helpful in learning how to work with these models is the guide page on “Interpreting the topic model of Signs“
  • topic models of 100 years of literary criticism journals
  • topic models of 40 years of the Signs journal of “Women in Culture and Society”

• Wikipedia, “Social Networks”
• Stephen P. Borgatti, et al. (2009), “Network Analysis in the Social Sciences”
   alternative source: pre-copyedited manuscript of the article 
• Marten Düring, “Social Network Analysis for Humanists Cheat Sheet” (2015)
• Franco Moretti, “Network Theory, Plot Analysis,” (Stanford Literary Lab Pamphlet #2, 2011)

• The thought-prompts for this concluding lecture are the ideas of “deformance” and “glitch” in the literary/artistic use of information technology.
  • Lisa Samuels and Jerome J. McGann, “Deformance and Interpretation” (1999) — (read only p. 25-30, and also get a sense of the “deformance” experiments in section V, p. 36-45, and the appendix, p. 50-53) [alternate link]
    [paywalled; UCSB students have free access through the campus network or from off-campus through the UCSB VPN or Library Proxy server]
    • Also available in an unpaginated HTML version (read on;y Sections 1-2 and the first four paragraphs of Section 3, and also get a sense of the “deformance” experiments in section V and the appendix)
  • Mark Sample, “Notes Towards a Deformed Humanities” (2012)
  • Rosa Menkman, The Glitch Moment(um)] (2011) (read pp. 7-31: “Introduction,” “Glitch Manifesto,” “A Technological Approach to Noise,” and “The Perception of Glitch”)    See also Menkman’s site: http://rosa-menkman.blogspot.com