Class Business
- Enrollment
- No office hours this Wed.
- Questions about the mock grant research proposal assignment?
- Presentations in Class 10 based on the narrative and the example dataset or experiments in your “mock grant proposal”
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- 7 minutes for each presenter (followed by 3 minutes Q&A)
- Create slides for efficiency of presentation
- We will share screens in Zoom (bring in your laptops in Class 9 for a rehearsal in sharing screens)
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- Zoom rehearsal
- UCSB information page about Zoom
- Zoom URL we will use for our class:
https://ucsb.zoom.us/j/760-021-1662
- Course evaluation forms
“Visual Epistemology”
Johanna Drucker, “Graphesis: Visual Knowledge Production and Representation”
But critical understanding of visual knowledge production remains oddly underdeveloped. A glance at the philosophical assumptions on which epistemology is grounded show its logocentric and empiricist (statistical) biases. We need to challenge such assumptions to establish a critical frame for understanding visualization as a primary mode of knowledge production. (1)
Even before the existence of print technology, visual images served varied epistemological functions — from the representation of information in condensed, legible form, to the expression of complex states of mind and experience. (2)
Graphesis is defined as the field of knowledge production embodied in visual expressions. (3)
In this sense we can invoke the concept of a graphical imaginary, that realm of ideological and cultural knowledge that is produced through symbolic systems. (6)
Alan Liu, excerpt from Friending the Past: The Sense of History in the Digital Age
Graphical knowledges, in other words, are full-scale knowledge systems whose epistemological, ontological, socio-political, and other dimensions compose one aspect of the overall episteme of their era, even if–as in the case of the spooky distinction between medieval visual and verbal depictions of madness that Foucault discerns in Madness and Civilization–that aspect may also make visible the contradictions inherent in any “total system.”
Florian Kräutli, “Visualising Cultural Data: Exploring Digital Collections Through Timeline Visualisations”
It is worth noting . .. that the understanding of time as a quantity along with the affordance of quantities to be represented as space that Priestley describes, are a result of the conceptual shift in thinking advanced by Newton and Descartes; the “natural and easy” representation required a significant intellectual effort and decades of familiarisation. (55)
Gallery
(cf., Giotto, Vision of the Thrones, 1297-1299)
Domenico Veneziano, The Annunciation, c. 1410-1461 (Fitzwilliam Museum)



William Playfair, from The Commercial and Political Atlas (1786)



Jan Tschichold, display poster for a publisher (1924)




Yanni Alexander Loukissas, The Life and Death of Data (Harvard Metalab, 2015)






Ut pictura poesis
- Horace, Ars Poetica (c. 19 BC)
- “As is painting, so is poetry [ut pictura poesis]: some pieces will strike you more if you stand near, and some, if you are at a greater distance: one loves the dark; another, which is not afraid of the critic’s subtle judgment, chooses to be seen in the light….”
- Ecphrasis
- Gotthold Ephraim Lessing, Laocoön: An Essay on the Limits of Painting and Poetry (1766)
- Ronald Paulson, Literary Landscape: Turner and Constable (1982)
- J. M. W. Turner, Sun of Venice Going to Sea (1843)
- J. Hillis Miller, Illustration (1992)
- W. J. T. Mitchell, Iconology: Image, Text, Ideology (1986)
- Johanna Drucker, Graphesis: Visual Forms of Knowledge Production (2014)
Visualization and the Trivium
(PowerPoint slides)