Redesigning the English Dept. Web
(Last revised 3/6/00)



Table of Contents

  1. Our Current Dept. Web Site: A Critique
  2. What Are the Main Things We Want to Present About Ourselves?
  3. Comparison Web Sites
  4. Possible Logical Structure of the New Site (used by Alan to introduce issues on Feb. 16th, 2000)
  5. Working Outline for New Site
  6. Graphic Design
  7. Staffing for the New Site?
  8. Timeline and To-Do List



1. Our Current Dept. Web Site: A Critique
Content and Structure Problems
  • No primary content. Currently the site onsists almost entirely of program information "poured" onto the Web from print documents. There are not exhibits from our research, teaching, etc.
  • No personality (related to above). For example, there are no highlights about new developments in the department, no in-depth profiles of our faculty, courses, interests, students; no interviews; few pictures of people; none of our faculty's or students' writing; no reports or records of past conferences; etc.
  • No sense of our audience(s). We come off like faceless administrators addressing a faceless audience; there is no sense that we are aware of our several audiences and of the need to present ourselves in ways that meet each audience's specific needs
  • No wider professional context. (e.g., links to general or field resources on the Web
  • Few services or guides (e.g., writing guides, research guides, worksheets for calculating requirements and credits, guides to applying to grad school, etc.)
  • No interactivity (no good ways for our audiences to talk to us or to each other)
  • No use of the Web to facilitate internal department business or administration (e.g., development of an intranet to facilitate distribution/collection of routine department information, personnel-case information)
  • Conclusion: we could do a lot better to use the Web site to create Publicity, Community, Efficiency. "Web redesign" is really "process redesign" (i.e., redesigning the way we work to make use of the new medium).

Support Issues

  • There is currently no faculty or graduate-student participation in the conceptualization, creation, or maintenance of the site. (The Web will henceforth be the major public relations medium for the department; it requires at least the level of faculty attention that went into the original design and recent re-design of the Graduate Program Brochure.)
  • There is not yet a long-range plan for staff support of the site (who designs, who maintains which section, what HTML-editing software is used, how much of anyone's job is supposed to be Web work, whether there is enough total staff support for Web work, whether we need a designated "managing editor" of the site, etc.)



2. What Are the Main Things We Want to Present About Ourselves?

The basic idea is to be the first English department in the nation to implement the Web in a full way to serve the related purposes of publicity, community-building, teaching, research, administration, and fund-raising. There are few, perhaps no, good English Dept. Web sites in existence—i.e., sites that show any strategic planning, consciousness of the full capabilities of the Internet, or (especially) design smarts. We have a chance to leap-frog the competition and so bring our Dept. Web site into alignment with the cutting-edge quality of such major departmental initiatives as the MRG, Transcriptions, the Early Modern Center, VoS, the Affirmative Action site, the Beckett Endpage, etc. Increasingly, the Web will be the main way that the department shows itself to other faculty and students (and also an important way for it to communicate with its own students, faculty, and staff). Few, if any, go to the library or career center anymore to look us up in a catalogue. They go to the Web instead—a fact that is especially critical in terms of faculty and graduate-student recruitment. "Big-name" English departments (fill in with most top-10 or -20 names here) have little if any reputation on the Web. UCSB's English Dept. really stands out in this regard. We ought to capitalize on it.
        Specifically, here is what we want to present about ourselves through the Web in a way that shows us to be at the top of our profession in using information technology:
  • (A) Our mission: The Dept. Mission Statement is a good start, but it needs to be supplemented in concrete ways by highlighting major recent initiatives (the restructuring of the major, the Public Humanities initiative, the new undergraducate concentrations, the new collaborative projects [Transcriptions, MRG, EMC], etc.)
  • (B) Our sense of community and openness to our audience communities (for example: an occasional "colloquy" among faculty and students about an issue; Web chat boards for alumni and undergrads) (more below)
  • (C) Our relation to the broader professional and intellectual world (for example, reports on the activities of scholarly organizations in which our faculty are officers, reports on conferences faculty and grad students go to, excerpts from papers or poems read by visiting scholars, etc.)
  • (D) Our program information, course listings, directory information, contact information, etc.
Breakdowns for A-D follow below:

A. Our Mission

  • The Dept. Mission Statement
  • Description of Major New Initiatives
    • Restructuring of the major
    • The Public Humanities initiative
    • Transcriptions, MRG, EMC, etc.
  • Features about the above
    • Changing "exhibits" featuring particular projects or courses
    • Interviews
    • Pages for our reading groups
    • Etc.


B. Our sense of community and openness to our audience communities
Who is our audience?
External Audience Internal Audience
Undergraduates
(need an overview of the strengths of our dept. and UCSB; need info about application procedures, etc.)
Undergraduates
(need programmatic information; need overview statements that help them piece together a cohesive set of courses; need services and guides; need online worksheets that help them figure out their requirements and credits)
Graduate Students
(need an overview of the strengths of our dept. and UCSB; need info about application procedures; need programmatic info about requirements; need ability to contact faculty and current grad students; need info about our job placement efforts and record; need info about financial support)
Graduate Students
(need programmatic information; need overview statements that help them piece together a cohesive set of courses; need discussion-group support for the MA reading groups; need discussion-group support for dissertation-writing; need online guides to dissertation writing; need info on grant applications; need info on job searching)
Faculty
(need an overview of the strengths of our dept. and UCSB; need info on UCSB's standing as a research university; need info on life in Santa Barbara and also work in Santa Barbara (for spouses); need info on Southern California resources (LA, the Huntington Library, UCLA, etc.); need ability to interact with our faculty; need in-depth interviews, publication excerpts, etc. from our faculty.
Faculty
(need a Web-based calendar of dept. events and meetings; need info on standing dept. policies and procedures; need a set of simple guides to existing UCSB online resources [administrative, library, etc.]; need directories and pictures of grad students and staff; need an intranet that distributes info necessary for faculty personnel cases, grad admissions, etc.)
Alumni and Emeriti
(need an overview of the strengths of our dept. and UCSB; need info on UCSB's standing as a research university; need a history of the department with pictures; need info on the Public Humanities initiative and the ways they can still interface with the humanities; need a dept. newsletter; need info about how to implement financial or in-kind contributions to the department; need ways to talk to us and with each other [e.g., a "post news about yourself" board])
 
Parents of Undergraduates
(need an overview of the strengths of our dept. and UCSB; need info on UCSB's standing as a research university; need info about career possibilities for English majors; need info on Santa Barbara; need a way to talk to us)
 
Community and UCSB Sponsors (including Friends)
(need an overview of the strengths of our dept.; need info on UCSB's standing as a research university; need in-depth views of our leading research and pedagogical initiatives; need interaction with our Public Humanities initiative; need an online newsletter or archive of the present Friends newsletter; need info on how to structure financial or in-kind contributions)
 
Staff
(need contact and other efficient, utilitarian information about our department; need descriptions of which staff to contact for particular purposes)
Staff
(need to publicize their particular responsibilities; need . . . [what Web resources devoted to our staff people do we need]?


What can the Web site do to enhance the sense of its overlapping communities?

Example Ideas:

  • A good online newsletter (created from parts of our existing Web site and other existing materials; need be only an annual publication)
  • An occasional online "colloquy" among faculty and students about an issue
  • Web discussion boards for alumni and undergrads
  • A "Letters to the Dept." page
  • Photos of different kinds of people (faculty, students, staff, alumni, Friends, etc.) so people can see each other

C. Our relation to the broader professional and intellectual world
  • Reports on the activities of scholarly organizations in which our faculty are officers
  • Reports on conferences faculty and grad students go to
  • Excerpts from papers or poems read by visiting scholars, etc.
  • Online colloquys with faculty in other departments about directions in the profession, etc.

D. Our program information, course listings, directory information, contact information, etc.

How can we bring some excitement to the Web presentation of this information about requirements, etc.?

How can we standardize such information, make it easier to maintain, and also make it more interactive (searchable)? [One solution: use of databases at the backend for routine, changing information such as course descriptions.]





3. Comparison Web Sites

Some Other University or Dept. Sites to Look At




4a. Possible Logical Structure of the New Site (used by Alan to introduce issues on Feb. 16th, 2000) [note added after initial redesign meetings: the site logic sketched below still applies, but particular implementation may be influenced by the UCSB Anthropology paradigm) (For the current working outline of the new site, see below)
Front Page(s) Secondary Layer of Pages
(may be skipped through direct navigation from front page to primary materials)
Primary Materials

Home Page

(provides navigation links to both the secondary layer of pages and directly to the most crucial primary materials)

Overview Pages

  • Dept. Overview
  • Major Dept. Research & Teaching Initiatives
  • Our Undergraduates
    • Studying English literature at UCSB
    • Resources for English majors
    • Our undergraduate community
      • Examples of primary materials (in next column) to which this secondary page would link:
      • Bios and pics of a few undergrads
      • English Club
      • Discussion Board
      • Events of Interest to undergraduates
  • Our Graduate Students
    • The Graduate Program in English Literature at UCSB
    • Resources for English Dept. grad students
    • Our graduate-student community
      • Examples of primary materials (in next column) to which this secondary page would link:
      • Bios and pics
      • Reading groups
      • Etc.
  • Our Faculty
    • Examples of primary materials (in next column) to which this secondary page would link:
    • Bios and pics
    • Faculty research interests
    • Excerpts or news about recent publications
    • News of recent faculty papers, etc.
    • Collaborative faculty projects
    • Interviews with faculty
  • Alumni and Emeritus Faculty
  • The Dept. and the Public
  • Sponsors of the English Dept.

Gateways to Utility Pages
  • "Department Desk" (links to calendar, resources, etc.)
  • Department Directory
  • Calendar of Events
  • Site Map
Examples:
  • Program Information
  • Course Listings
  • Calendar
  • Directory
  • Faculty bios
  • Grad Student bios
  • Bios of alumni and emeriti
  • Worksheets, etc. for undergrads
  • Interviews, excerpts, features, etc.
  • Guides and Resources
  • Links Elsewhere
  • Discussion boards
  • Interact (feedback, etc.)
  • "Bookshelf" (changing list of hot books being read or written in our dept.)

4.b. Current Working Outline for New Site (last revised 3/6/00)

 

  • About our Dept.

  • Innovative Initiatives
    • Overview
    • History and Historicity
    • Contemporary Culture and Theory
    • Public Humanities

  • Outstanding Projects
    • Overview
    • Early Modern Center
    • Transcriptions and Digital Cultures
    • Affirmative Action page
    • Etc.

  • Research
    • Overview
    • Faculty Research
    • Grad Student Research
    • Reading Groups
    • Conferences

  • Teaching
    • Overview
    • Courses
    • Profiles of Teaching Award winners
    • Featured Course: (rotates)

  • Undergraduate Program (Chris's notes for components; organization will need to be reconciled with the rest of the site)
    • Overview: Why Study English? How to plan a major? Life after the major.
    • Course Listings from General Catalog
    • Major Requirements
    • Minor Requirements
    • Annual Course Offerings
    • Quarterly Course Offerings with descriptions
    • Information on Prizes and Awards with submission timelien
    • How to Declare the Major
    • Office Hours for Staff Advisor and Grad. Student Advisor(s)
    • Undergrad Handbook
    • Instructor Codes
    • English Club description-information
    • Calendar-link to Univ. Calendar with graduation ceremony dates

  • Graduate Program (Laura's notes for components; organization will need to be reconciled with the rest of the site)
    • Overview
    • Admissions and Recruitment
      • Links on each page to:
        • Awesome projects, new stuff
        • Faculty research interests (with links here to office hours/email)
        • Graduate Course Descriptions
        • Graduate Program Requirements
        • Special programs (Transcriptions, EMC)
        • Graduate Division
        • Dept. Newsletter?
        • Alumni news
      • Welcome note, how-to for on-line apps, how-to for paper apps
      • Admissions requirements and standards
        • GRE, writing sample, etc.
        • Standards: average GPA of admits, average GRE scores, etc.
      • Brief description of programs - Note, no terminal MA, no creative writing
      • Brief description of financial support available (+ links to handbook, graddiv)
      • Statement about Placement
    • Graduate Faculty: Research Interests and links to indiv. Web pages
    • Program Requirements
      • Brief version (like in brochure)
      • Detailed version (including all handbook info) but broken up into indiv. pages:
        • The MA/Phd Program
          • Course Requirements
          • Distribution Requirement Normal Progress For M.A./Ph.D. Program
          • Incomplete Courses
        • The Ph.D. Program
          • Course Requirements
          • Distribution Requirement
          • Normal Progress For Ph.D. Program
        • Incomplete Courses
        • Special Courses Two-Quarter Courses
        • Coursework In Other Departments
        • Foreign Language Requirement
        • The First Qualifying Examination
        • The Second Qualifying Examination
        • Advancement To Candidacy
        • The Dissertation (Link to Guide to Filing)
        • Registration
        • Leaves Of Absence
        • Deadlines
        • Job Placement
        • Counseling And Career Services
        • Financial Support
        • Administration Of The Graduate Program
        • Reading Lists For The 1st Qualifying Exam
    • Graduate Course Descriptions
      • Current, heavily linked to faculty research interests and faculty web pages
      • Past years
    • First Qualifying Exam
      • Ten Reading Lists
      • Exam tips for study
      • General Instructions
      • Where to find readers, etc
    • Second Qualifying Exam
      • Excerpt from handbook
      • Sample Prospectii
      • Doctoral Colloquium syllabi, etc.
    • Dissertation Resources
      • Workshops (links)
      • Guide to Filing link
    • Registration Tips
      • How to register, enroll codes, instructor table
    • Calendar of Events
    • Alumni News
    • Funding Opportunities
  • Alumni
    • Overview
    • Newsletter or "Recent News"
    • Archive of materials from the Friends Newsletter
    • Web registry kept in Filemaker that can be filled out by alumni
    • Web discussion forum (moderated) or "letter to the chair" feature
    • The "T-Shirt" or "Coffee-Mug" idea

  • Sponsors
    • Overview
    • "Recent News" about the Dept. and the profession
    • Prioritized funding needs
    • Information about how to direct gifts to the dept. and who to talk to

  • Features Section:
    • Feature of the Month (or Quarter): an exhibit, interview, excerpt, etc. Might also include "Colloquies" (online conversations on topics that would interest the outside world; participants could include our faculty, our students, eminent people from other universities and other social sectors)
    • Tour our Dept. (Web tours for undergrads, parents, grads, external faculty, sponsors)
    • "Paths": Interviews with selected past majors and grad students who have ended up in a variety of careers
    • Upcoming Event Announcement

  • Utility Section:
    • Department Desktop
      • "The Portable UCSB" (links and phone numbers of essential UCSB services)
      • Resources for Dept. Faculty
        • Calendar of instruction-related dates
        • Policy on grading
        • Policy on plagiarism, cheating, student absences and illnesses
        • Policy on accommodating students with disabilities
      • Resources for Dept. Undergraduates
      • Resources for Dept. Graduate Students
      • Resources for Dept. Staff
    • Searchable Directory of Faculty and Grad Students, including office hours and links to bios, courses, etc.
    • Searchable Course Lists (interactive database)
    • Map of Department and South Hall, with driving and parking directions for visitors. The map of the dept. would have clickable hotspots with links
    • Calendar of Events

  • The Profession
    • Overview
    • Links to external resources in the field: organizations, major library sites, major Web sites, etc.

  • Interact
    • Contact info for staff and dept. officers
    • Web discussion boards for undergrads, alumni



4.c. Graphic Design Concept (last revised 3/6/00)

Note from Alan on Eric's design idea:

Dear all:

Please take a look when you have time at the online "diary" of design thought that Eric Feay has started for our new dept. Web site. I think he is really onto something. The idea he expresses in the diary has powerful graphic appeal as well as metaphorical relevance for what we do. The idea is to design the site graphically around some image motif that comes from literature itself--perhaps some motif (I am improvising on his idea here) that could be identified at various locations on the site not just with a single allusion (e.g., the Wuthering Heights image Eric mentions) but many such allusions across the periods. (It's sort of the same idea as using "Yellow Woods" for our alternative careers page.) The image motifs that Eric examples all have to do with intersections or transitions (windows, gates, doors, paths, etc.). This seems right to me (because our graphic design should not be tied to a particular period, literature, or content; and because it allows for the most flexible use of the design). The idea is elegant, simple, and visually promising. It made my strike my forehead and say, "why didn't we see this earlier?" As Eric so incisively argues, there is nothing interesting about showing pictures of our department or campus per se; what we want to show is what we see when we read, research, and teach—a vision that literature itself helps image of connections, openings, transitions, vistas. Such a design unified around a single (or set of) such images (plus perhaps identifying quotations) would really distinguish our site from every other English Dept. site. Depending on the ideas chosen, the motif could be worked into the site not just at the level of photos or illustrations but buttons, navigation tools, etc.


Eric's initial draft of a design (with placeholder images only).

 




5. Staffing for the New Site?
  • Eric Feay can work on the design for about 15 hours each week, up to a maximum initial budgeted amount of 200 total hours
  • Staff will maintain their own portions of the site. The department will look into providing each affected staff member with a copy of Dreamweaver, though there is also the other option of creating a single "Web-authoring" station in the office
  • At some time in the future, it may be feasible to think about requesting another staff line or half-line for a dedicated position in Web content management and/or dept. public relations (possible in collaboration with another Humanities department)



6. Timeline and To-Do List (last revised 3/6/00)
  1. Meetings to review the above issues (now fleshed out with particulars by the staff) and to consult the following:
    • Mark Rose
    • Dept. Tech Comm.
    • E. Cook
    • Staff able to make this meeting (Chris, Laura, Kim, Karen)
    • Eric Feay (if he can make it)
  2. During spring quarter, faculty committees and individual faculty will need to contribute language for the overview pages, bios, etc.
  3. Target date for site-structure and design templates: end of Spring quarter. The new site will be developed on the new department server (that is, we will be bringing the site under our department's control and taking it off Humanitas). While the new site is under development, the old site will continue to work but may have a link labeled something like "sneak preview" to the evolving new site.
  4. Target date for roll-out of new site (i.e., taking down the old site and turning on the new site): end of summer 2000 in order to be synchronous with the launch of the MRG, the launch of the EMC, and the maturation of Transcriptions.



These class notes are for a course in the Transcriptions Project | Page content by Alan Liu | Last revised 3/6/00